Based on the case study and answer the question. Based on the marks given and answer in your own word [18M]

Product Detail: Soulboost

Soulboost is a sparkling water beverage with a splash of real juice and functional ingredients launched be PepsiCo.

Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can:

- Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two delicious flavors: Blueberry Pomegranate and Black Cherry Citrus.

-Ease your day with 200mg of L-theanine to help support relaxation. Also available in two delicious flavors: Blackberry Passionfruit and Strawberry Rose.

Pepsico has developed an innovation process that allows the company to both innovate and respond rapidly to changing consumer preferences. The team has a suite of proprietary tools that allow them to stay close and listen to consumers, creating the capability to pinpoint early-stage trends, and then proactively and quickly bring products to market that address those white spaces.

"With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages-and the pandemic having increased people's overall interest in wellness products-we knew it was time to introduce a game- changing product," said Emily Silver, Vice President, Innovation & Capabilities at PepsiCo Beverages North America.

Q1.Which one of the 4 zones of social media would you suggest the brand? Describe that zone and give some example of the suggested brand's digital activities?

4 zones of social media are [Please Pick appropriate ONE] + Definition + Explanation + Further explanation / Examples (answer the question based on the mark given)

- Social Entertainment

- Social Commerce

- Social Community

- Social Publishing

Soulboost: : soulsoood soulood w woorbe