Question: Based on the case study, create two questions you would ask to evaluate the process (product, budget, commercialization) that was not answered in the video.

Based on the case study, create two questions you would ask to evaluate the process (product, budget, commercialization) that was not answered in the video.

First question - Assume you are the CFO. - What question would you ask that is not answered in the video and would be most relevant to a manager concerned with ROI and/or cash flow?

Second question - Assume you are the CMO (Chief Marketing Officer.) What question would you ask that is not answered in the video and would be most relevant to a manager concerned with acquiring new customers, retaining customers, or expanding business with existing customers?

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