Based on the case study draw the sketch from strategy to architecture :

RESEARCH SCR DISTRY IJMH - Interuational Jourual of Mausgemeut and Humanities ISSN: 2349-7289 REASONS BEHIND THE FAILURE OF NOKIA: A CASE STUDY OF TELECOM SECTOR Nayan Bhalodiya' Prof. Nishit Sagotia? Student IMBA Semester 09 Noble Group of Institutions, Junagadh, Gujarat bhalodivanavan 26@gmail.com) * Assistant Professor, Dept of Management, Noble Group of Institutions, Junagadh, Gujarat, nishit sagoria@ngirbt.edu in) Abstract Nokia is a Finnish multinational communications, information technology and consumer Electronics company founded in 1865. Nokia's headquarters are in Espoo, Finland in the greater Helsinki Metropolitan area. In 2017. Nokia Employed approximate LV 102,000 people across over 100 countries, did business in more than 130 countries, and reported amual revenues of around 23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. This case is selected as per following basis: Case is related with Product innovation and brand equity. Opportunity for company to 78-Enter into market. To understand reasons for failure of a business and To justify that product and brand dies on the same day, but it is not true. Following are the sources of data collection: Articles and review of students and people and Dr. Tek Bindra's videos. Following are the assumptions of the case study: Nokia will reenter into the market and Sources of Data have right information Following are the limitations of case stua: Few sowices of data collection, Lack of market related information about case and Lack of financial data Problem of this case study is reasons behind the failure of Nokia to cope up with the current product innovation in the cellular world. Mary solutions are given for problem of case study in this report Key WordsNokia; Product Innovation; Brand Equity; Information Technology; Stock Exchange 1. INTRODUCTION Nokia is a Finnish multinational communications, information technology and consumer electronics company, founded in 1865. Nokia's headquarters are in Espoo, Finland in the greater Helsinki metropolitan area. In 2017, Nokia employed approximately 102.000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around 23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 415th-largest company measured by 2016 revenues according to the Fortune Global 500, and is a component of the Euro Stoxx 50 stock market index. The company has had various industries in its 152-year history. It was founded as a pulp mill and had long been associated with rubber and cables, but since the 1990s focuses on large-scale telecommunications infrastructures, technology development and licensing Nokia is a notable major contributor to the mobile telephony industry, having assisted in the development of the GSM, 3G and LTE standards (and currently in 56), and is best known for having been the largest worldwide vendor of mobile phones and smart phones for a period. After a partnership with Microsoft and market struggles, its mobile phone business was eventually bought by the former, creating Microsoft Mobile as its successor in 2014. After the sale. Nokia began to focus more extensively on its telecommunications infrastructure business and on the Internet of things, marked by the divestiture of its Here mapping division and the acquisition of Alcatel-Lucent. The company also entered virtual reality and digital health and is the owner of scientific research organization Bell Labs. The Nokia brand has since returned to the mobile and Smartphone market through a licensing arrangement with HMD Global 2. JUSTIFICATION OF CASE TITLE Title of This Case Is Reasons Behind The Failure of Nokia: A Case Study on Nokia In past time, Nokia is the one of the successful leader in mobile phone market and their products are top on selling and Nokia cover larger market share of mobile phones. When time passes new players enter into the market with new innovations and ideas. That time Nokia become a heavy loaded truck who runs in saturated road where new players enter with new things. New players over take Nokia with its new mobile phones with new features, Nokia has already very big, so they cannot over take others. Nokia think that no one can beat them. They think wrong and many other reasons which affect on Nokia growth and be them a failure. This case is selected as per following basis: Case is related with Product innovation and brand equity There are many opportunity for company to re-enter into cellular market To understand reasons for failure of a business To justify that product and brand dies on the same day, but it is not true