Based on the case study IBM at the cross roads by Frant T Rothaermel, Konstantinos Grigorious, German Retana and David R King.

Answer the following questions.

• Do you foresee that the traditional computer will be replaced by cloud computing, mobile and smart technologies as a primary device form factor in the near future?
• Address learning points when you look at IBM's strategic shifts over the last two decades.
• Perform an industry analysis for each of IBM's top marke segements: services, software, and hardware. Do you think that these are attractive sectors in upcoming years? Why or why not?
• If one looks at the world of education for example, the use of Google Chromebooks and Apple iPads are now running the majority of school infrastructures. Mobile apps replace traditional software. Can the same hold true for corporate enterprises today?