Based on the case study, identify an appropriate changeover strategy and explain how The Ark should use this strategy to implement the new online sale management system.

Read the case study and answer the following question/s. Case study The Ark had its origins in a children's wear company called OzArk, established byjenny Layton and Christine Metcalfe. Jenny and Christine soon branched out into women's wear, under the labei The Ark. Jenny and Christine always understood the importance of continually nding new ways to grow the business and promote the brand. "You have to think of different ways to market yourself, and that is the way we approached our move to an oniine business,\" Christine says. To move to online business, they rst needed to design an engaging, exciting, and faithful website to their brand. Also, they needed to invest in a new stock management system which also enabled them to manage online orders and update stock availability on time. They also needed to modify their business processes to handle online orders and online payments. When setting up the online store they stayed clearly focused on the value proposition for their customers. 'For the Ark, the online business is all about customer oonvenience,' Christine says. After two years online, The Ark is growing strongly. Turnover doubled in the last 12 months. The online business has added value to the business as a whole, since it is Cheap and effective to run. Question: Based on the case study, identify an appropriate changeover strategy and exptain how TheArk should use this strategy to implement the new online sale management system