Based on the case study "Under Armour$$s Strategy in $2020$: Can It Revive Sales and Profitability in its Core North American Market?"

Answer these questions:

What factors are acting to intensify$/$weaken rivalry in the athletic apparel industry?

Select $$yes$$ for those statements below that are accurate and choose $$no$$ for those that are not.

The rivalry among designers and marketers of performance sports apparel is a strong competitive force worldwide.

$$

$($Click to select$)$ Yes$$ No$$

Rivalry is centered on two main factors: product quality and performance features, and brand image and brand reputation.

$$

$($Click to select$)$ Yes$$ No$$

Fast$-$growing demand for performance sports apparel causes each rival to quickly introduce apparel that is not necessarily differentiated in order to meet demand.

$$

$($Click to select$)$ Yes$$ No$$

Rivalry is intensified by the efforts of all competitors to purchase smaller brand competitors in an effort to grow their product lines and offer a wider selection.

$$

$($Click to select$)$ Yes$$ No$$

Rivalry$-$related competitive pressures are being intensified by the active efforts of companies to relaunch their websites, craft customized products for individual consumers, and in the case of Nike, allow customers to view a prototype in an hour or so$.$

$$

$($Click to select$)$ Yes$$ No$$

Rivalry$-$related competitive pressures are being intensified by the active and ongoing efforts on the part of Under Armour, Nike, and adidas$-$Reebok to expand their product lines, alter designs, styles, and colors, and offer wider selections to consumers who wear performance sports apparel.

$$

$($Click to select$)$ Yes$$ No$$

The recent falloff in demand for performance sports apparel acts to weaken the rivalry among rival designers$/$marketers because there is enough new demand to enable each rival to grow sales$/$market share without having to steal customers away from rival brands.

$$

$($Click to select$)$ Yes$$ No$$

Rivalry is weakened by the differentiation that exists from one brand of athletic apparel to another, such differentiation creates buyer preferences for the features of certain brands, thus inhibiting brand switching and giving rise to buyer loyalty.

$$

$($Click to select$)$ Yes$$ No$$

Rivalry$-$related competitive pressures are being intensified by the active and aggressive efforts on the part of Under Armour, Nike, and adidas$-$Reebok to build and strengthen the appeal of their brand names via celebrity endorsements, sponsorships of sporting events, various promotional activities, and advertising.

$$

$($Click to select$)$ Yes$$ No$$

Rivalry$-$related competitive pressures are being intensified by the ongoing and vigorous efforts on the part of Under Armour, Nike, and adidas$-$Reebok to expand the sizes of their retail distribution networks in all geographic areas of the world.

$$

$($Click to select$)$ Yes$$ No$$

What factors are acting to intensify$/$weaken the threat of new entrants into the athletic apparel industry?

Select $$yes$$ for those statements below that are accurate and choose $$no$$ for those that are not.

The competitive pressures associated with the threat of new entry is a weak to moderate competitive force.

$$

$($Click to select$)$ Yes$$ No$$

Factors that are acting to intensify the threat of entry include the fast rate of growth in buyer demand for athletic apparel, and existing industry members striving to expand their market.

$$

$($Click to select$)$ Yes$$ No$$

The large pool of entry candidates intensifies the threat of new entrants.

$$

$($Click to select$)$ Yes$$ No$$

The competitive pressures associated with the threat of additional entry into the performance athletic apparel marketplace is relatively strong for new competitors.

$$

$($Click to select$)$ Yes$$ No$$

The degree of product differentiation and brand name awareness enjoyed by Under Armour, Nike, and The adidas Group weaken the threat of entry.

$$

$($Click to select$)$ Yes$$ No$$

Factors that are acting to weaken the threat of entry include the small pool of apparel designers$/$marketers likely to begin adding athletic apparel, footwear, and accessories to their product offering.

$$

$($Click to select$)$ Yes$$ No$$

The competitive pressures associated with the threat of additional entry into the marketplace for athletic apparel, footwear, and accessories are moderate in terms of the existing competitors.

$$

$($Click to select$)$ Yes$$ No$$

Factors that are acting to weaken the threat of new entry include existing industry members striving to expand their market reach by acquiring smaller brands.

$$

$($Click to select$)$ Yes$$ No$$

$$