Question: Based on the chapter slides, why has attitude been studied heavily in consumer behavior and marketing? Because attitudemis easily changed by advertising and promotion Because

Based on the chapter slides, why has attitude been studied heavily in consumer behavior and marketing?
Because attitudemis easily changed by advertising and promotion
Because attitude is the most stable psychological state
Because attitude leads to purchase intention, which leads to actual purchase
Because attitude causes perceptions among consumers
Based on the chapter slides, why has attitude been studied heavily

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