Based on the company Beyond Meat. Provide answers to the following questions. You use chapter 2 of
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Based on the company Beyond Meat. Provide answers to the following questions. You use chapter 2 of Strategic Management A Competitive Advantage Approach, Concepts And Cases Pearson ( 2016) as a resource. Link is below.
- Tell us about the company Beyond Meat. What is company famous for? What are its products? What is the company's strategy? Where are its production facilities? Where does it market and sell its products? What are the company's revenue streams? How financially stable is the company? What is the image of this company? When and why did it appear on the news? What can you tell us about the leadership of this company? Add any additional information you come across in performing this initial research.
- Should the company's mission statement be edited/changed? Why? Why not? If yes, then how should a new statement look for the company?
- What are the goals of the company? What is your assessment of these goals? What are the external media sources to back up these goals (are these goals executed)?
- Industry (SIC and NAICS) - industry classification; who are the two closest competitors (geographically and/or with similar financial earnings)? Why did you choose these two companies as competitors? Explain.
- What is the company's market structure (oligopoly/monopoly/monopolistic competition)? Elaborate.
https://archive.org/details/fred-r-david-forest-r-david-strategic-management-a-competitive-advantage-approac/page/84/mode/2up?view=theater
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