Question: Based on the current regression output for Snow Sweet, 1% increase in income will increase product sales by $394,000. Let's imagine that we obtained negative

Based on the current regression output for Snow Sweet, 1% increase in income will increase product sales by $394,000. Let's imagine that we obtained negative coefficients instead. This would mean that 1% increase in income will decrease product sales by $394,000. What insights can we obtain from this result? Why might this happen?

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