Based on the following case study, is Label Group Inc. internally ready to launch this new venture? Why or why not? Provide a rationale

for your assessment

Case Study: Label Group Inc. Label Group Inc. is an organization recently formed through the amalgamation of several organizations

The individual organizations sold quality signage, labelling equipment and supplies, and outdoor LED signs, respectively, in a total of ten

countries

The organization is currently in transition as it is reorganizing post-amalgamation, which has required some redefinition of job roles and

some staff layoffs. The organization needs to show a profit for its investors in the next 1-2 years

The production department has identified a potential new product and target market: printing plastic labeling sleeves, which are common

on other continents, but are not yet available or widely used in the markets where Label Group Inc operates. The supervisors in the

production and sales departments are excited about the potential of this venture. They believe they can also launch this product in

countries where Label Group Inc. has not yet operated