Question: Based on the following conversation, please choose the correct answer. Narrator - Greetings, Tifa. I'll be your narrator or guide, for this activity. As the

Based on the following conversation, please choose the correct answer.

Narrator - Greetings, Tifa. I'll be your narrator or guide, for this activity. As the CEO, you're now going to meet with some members of Medi-Pharma's senior leadership team. Chloe is your chief medical officer and Derek is your chief financial officer.

Chloe - Hi Tifa, great to see you.

Derek- Yes, Tifa. Glad we can discuss Mindzecor today.

Me - Hi Chloe and Derek. Good to see you as well. Let's chat about this proposed new pharmaceutical drug.

Chloe - Great. So first, please take a look at our trial success rates for Mindzecor. As you can see, we seem to not be getting the performance we want.

Derek - What type of success rate do our other drugs have?

Chloe - Good question, Derek. Here is a chart of how Mindzecor compares to the average success rate of our other drugs.

Derek - Wow! That's not good. Other drug trials seem to be faring much better.

Derek - What's also concerning is our financial forecast for Mindzecor. Take a look at these projections. They include three other types of drugs, what we've currently spent on R&D, and what we expect to spend on R&D once all is said and done. You'll also notice our expected profit for each drug. Naing Aung, just to clarify, Memaretine is Mindzecor.

Derek - Based on this information, I suggest we stop funding R&D for Mindzecor and focus on more profitable projects.

Chloe - Hmmm, I have concerns with that. There are thousands of individuals who die from neurological diseases, something Mindzecor can cure. We seem to have an ethical dilemma on our hands!

Narrator - Tifa, based on the information presented to you, and what your team is saying, which ethical approach would you like to take?

Me - Ethical egoism (individualistic)

Narrator - Okay. Let's see what happens

Me - Well team, let's utilize an ethical egoism (individualistic) approach.

Derek - And what does that mean?

Me - It means we try an approach that puts our own self-interest first.

Derek - Ah, that makes sense. Okay!

Chloe - Let's take a look at some data my team put together about the impact of this neurological disease.

Derek - I understand the impact of neurological diseases on our society, Chloe, but this is not in the company's best interest. We have a responsibility to the board to make profitable decisions. We also don't want to lose our jobs and our bonuses!

Derek - Based on the ethical approach you've outlined for us to utilize, what do you want to do, Tifa?

Me - Cut funding and redirect funds to cosmetic drugs, which are more profitable.

Chloe - I disagree with you, Tifa but you are in charge. So we'll pull the plug on Mindzecor.

Narrator - Though this choice is serving your interests, and not others, it is correct based on your initial approach, which was ethical egoism (individualistic).

Narrator - A couple months after you cut funding for the project, the following article was released in the news.

Narrator - Based on this article, you decide to revisit your ethical mindset. What is the best next step? (Choose the correct answer)

- Change your position and support Mindzecor.

- Make a statement to the public about why Mindzecor funding

was cut (it was not profitable).

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!