Based on the following file I attached, include suggestions for strategic management within your organization that considers both internal and external factors to support the growth of your organization.Include reference and cites.

Center for Disease Controls and Prevention (2017) states that one in five schoolaged children from 6-19 are obese, as a result of many factors including foods provided in school settings. An article also shows that although healthy school lunches can be a key element in improving kid's diets and can be beneficial for low-income children, there is less evidence of the positive impact (Union of Concerned Scientists, 2015). In addition, parents like in the United States have less time to prepare nutritious lunch for their children and low-income parents cannot afford to send their children to a more nutritious lunch provided school, that results in sending their children to a convenient school. To address such issues by providing parents access to a wide variety of nutritious and tasty options that their children can choose from, online business, Cub Grub organization is implemented. The vision of Cub Grub is to become the number one purchased elementary school lunch option in the United States with the goal of reducing childhood obesity along with the mission to transform lunch making for both parents and children. Cub Grub is also prepared to beat any school lunch programs by focusing on the quality of the product and against food delivery services by focusing on pricing strategies and marketing strategies. To become a successful in business, an organization must analyze; 1) the external environment, 2) implement an outstanding marketing plan that targets specific customers, 3) develop strong organization and operational plan that establishes effective managerial roles, 4) create realistic financial goals to determine how the organization will reach them, and 5) prepare for contingency critical risks that can occur within a business. An environmental analysis of Cub Grub focuses on bargaining power of suppliers and buyers, and identifying sources of competition. Once Cub Grub increases both customer base grow and orders, the organization will be able to build healthy and stable relationship with its suppliers. With the customer base grow increase and healthy relationship with suppliers, Cub Grub can be viewed as an affordable, convenient, and healthy option compared to other companies. The organization will beat competitors by offering a convenient access to affordable, yet nutritional, kid-inspired quality products and services as well as core competencies and product-market position will allow gaining a competitive advantage. For an organization to be successful, creative marketing plan that targets specific customer needs is required. Cub Grub creates a magnificent marketing plan that outlines target market, market size and market share estimate, marketing mix of product, place, price, and promotion, and server marketing. Cub Grub will advertise through social media, pay-per-clicks, search engine optimization, and sales promotions such as waiving shipping and handling fees for orders. To reach a wider market, quality control of meal deliveries and lowering costs are necessary for the organization. To gain a competitive advantage, Cub Grub plans on establishing organizational and operational place along with the most effective managerial roles, human resources, finance, and management information technology. The organization will also use a servant leadership style that aligns with Cub Grub's staff that each has different skills and talents. Utilizing this leadership style also emphasizes the well-being of others before oneself and fosters growth among employees (Greenleaf Center for Servant Leadership, n.d). Operational plan of the organization concentrates on supply chain of goods distributor, partners and suppliers from locally branches and local farmers such as Velmar Food Services. One of the focal points in building a business is to create realistic financial goals to determine how a business will reach them. Developing a financial plan is crucial to the success of a business. Cub Grubs creates a Pro Forma to help determine the company's future financial requirements. Created Pro Forma contains estimated break-even point; a calculation used that determines how many units must be sold to break even (Peavler, 2017). It also consists of six other categories; 1) sources for investment capital for the company growth, 2) financial information use to control expenses and make profits, 3) financial ratios to understand the company's performance over time, 4) liquidity ratios to measure how well an organization can satisfy its short-term debt obligations, 5) solvency ratios to allow management and investors to analyze the company's ability to manage cash flow and pay long-term debt, and 6) profitability ratios to measure organizational performance and determine the success of the company. As a start-up business, it is required not only setting goals but identifying potential risks that may arise in pursuit of those goals. For critical risks reason, Cub Grub creates a milestones schedule to determine organizational progress towards goals and contingency plan outlining potential setbacks that the organization may face in the process of pursuing goals. The milestones schedule for Cub Grub includes eleven major milestones that the organization plans to achieve within a 12-month period and to determine organizational progress towards a goal, showing what has been achieved and what still needs to be done (MindTools, n.d). Potential pitfalls includes bank loan denied, website outrage, unsatisfied customers, and food shortage. Cub Grub is prepared for such critical risks by creating a contingency plans to not only help the organization in responding to any problem faced, but also allow the organization to be perceived as a less risky investment should the organization choose to acquire funds from venture capitalists and investors. Vision, mission correlated with strategies implemented is the basis of the business opportunity itself. The ability to meet the needs of both parents and children is what could potentially make Cub Grub a successful organization. Moreover, effective organizational and operational plan implementation, successful marketing, realistic financial planning, eleven major milestone schedule and preparing for potential risks within the business, will make Cub Grub a successful organization