Based on the following information, what would be the main capabilities of this appliance repair company?

1. OUR COMPANY

ALMAR Appliances Services is a full-service electronic repair business opening in the city of Galveston, Tx.

In addition to business customers, ALMAR will be open to the general public for appliance repairs with or without warranty service. The residential community in Galveston has experienced explosive growth and will serve as a strong customer base for ALMAR Appliance Services.

ALMAR owner, Csar Almaguer, has 25 years of experience in the field of appliance repair, with an excellent reputation.

2. MISSION STATEMENT

ALMAR Appliances Services aims to offer high-quality electrical repair services with a focus on convenience and rapid service. Additionally, ALMAR Appliances Services is technologically savvy with computerized monitoring of all parts inventory, to ensure that critical parts are always in stock while keeping a balanced level of inventory to maximize inventory turnover.

ALMAR Appliances Services is about building a strong professional relationship with all our customers that is grounded in honesty, fairness, and integrity of service.

3. VISION STATEMENT

ALMAR will be one of the best companies with a culture of quality and customer service, with sustained growth, becoming the best option for our customers, through human and professional development, providing the confidence that they are in good hands and have found the right place to open the doors of your home and/or business.

2. THE CHALLENGE
   1. PROBLEM

One of the challenges of being a company with home service is the travel time between client and client and sometimes it takes more than one visit to finish repairing the appliance.

On the other hand, customers do not always accept the budget for the repair since, in some appliances such as microwaves and dishwashers, the repair is more expensive than buying a new appliance.

2. OPPORTUNITY

To guarantee a good service on time, a daily route will be established, so as not to waste time and money on long trips.

In addition to incorporating 2 people who will cover specific areas of the city.

It is established from the moment of the customer's call that if the repair estimate is not accepted, the cost of the call must be paid in full.

A large stock of parts will be maintained so that a visit is not duplicated due to not having the necessary part to repair the damage to the device at that time.

An extensive commercial relationship is established with the main spare parts distributors to ensure that when ordering a part, the shipment is the next day, with the exception of some special parts.

3. SITUATIONAL ANALYSIS
   1. 5C ANALYSIS
      1. COMPANY

ALMAR Appliances Services is a full-service electronic repair business opening in the revitalized section of Galveston, TX. One of Galveston's premier air conditioning service providers George's A.C. has signed third-party repair agreements with ALMAR Appliances Services, and ALMAR is contracted to provide authorized warranty services by select manufacturers.

In addition to business customers, ALMAR will be open to the public for consumer electronics repairs with or without warranty service. The residential community in Galveston has experienced explosive growth and will serve as a strong customer base for ALMAR Appliances Services.

ALMAR Appliances Services is about building a strong professional relationship with all of our clients that is based on honesty, fairness and integrity of service.

The competitive advantage of ALMAR Electrical Appliance Services is its people. Your location and marketing will attract new customers, but without quality people, you won't keep them. Cesar Almaguer knows this from having worked for 25 years in the electronic repair business.

The focus of ALMAR Appliances Services is to satisfy the demand of the local resident customer base, as well as the service agreements with George's A.C. ALMAR Appliances Services' relationships with this Galveston vendor will serve as a strong foundation for business growth.

2. COLLABORATORS

Csar Almaguer is the private owner of Appliance Services ALMAR. Cesar Almaguer, has 25 years of experience in the field of consumer electronics repair. His reputation for excellence is well established.

Electrical Appliance Services ALMAR has a staff of two electronic technicians in addition to Csar.

Cesar and his collaborators are certified to carry out any type of repair among the established brands are:

Washer/Dryer: General Electric, Kenmore, Amana, Maytag, Frigidaire

Refrigerators: Frigidaire, General Electric, Kenmore, Whirlpool.

Kitchens: General Electric, Whirlpool, Frigidaire, Maytag.

Today ALMAR is working on an alliance with Whirpool distributors to work on their warranties, this alliance is proving difficult as most appliance manufacturers manage their staff for warranties and spare parts.

Being able to collaborate with this great manufacturer would mean exponential growth for our company.

3. CUSTOMERS

ALMAR Appliances Services provides repair services to the general public and commercial customers in Galveston, Tx. ALMAR Appliances Services has a strong customer base in the residential community of Galveston, Tx.

The market for appliance repair services is very competitive. The most successful appliance repair shops have strong local customer service thanks to years of faithful service. The niche where ALMAR Appliance Services is located represents a convenient location for business customers and local residents. The Galveston area has been booming with middle- and upper-class residential housing. There is currently no established appliance repair service in the area.

Each satisfied customer is a potential for five new references, so the quality of our staff is key to growing the business.

4. COMPETITORS

Due to the fact that in-home appliance repair services are performed, it is inevitable that there will be competitors, ALMAR establishes alliances with 2 of the main service providers that represent competition in Houston Tx., these are Castillo Appliance and RJ Appliance, defining the regions to cover for each one of them and thus guarantee that they will not lose clients for wanting to cover more than their limits.

In Galveston County, M & M Appliance is our main competitor.

5. CLIMATE

The location of customers requesting service is a major challenge factor for ALMAR Appliance Services.

The times of the year in which it has been identified that the movements of the company decrease, are March due to the payment of taxes, some clients postpone their repairs, August due to the return to classes.

The early fall and early summer seasons, as well as special seasons like Thanksgiving and Christmas, see a huge increase in demand for our services.

2. SWOT ANALYSIS

INTERNAL FACTORS
STRENGTHS (+)	WEAKNESSES (-)
ALMAR Appliances Services strengths are: Exceptional, expedient, and convenient electrical repair services. Building a strong professional relationship with the customer base. Rapid order and delivery of electrical part items. 25 years of experience in the appliance repair business. The competitive advantage of ALMAR Appliances Services is its people. Location and marketing will attract new customers, but without quality people, you will not keep them.	The weakness of ALMAR today is the limitation of personnel, to serve a greater range of geographical areas more quickly, to schedule the visit at least at 2 hours. of the customer call.
EXTERNAL FACTORS
OPPORTUNITIES (+)	THREATS (-)
ALMAR Appliance Services has established business relationships with parts distributors, who can provide same-day or next-day delivery of parts.	Repair costs on certain appliances and travel time to the customer's address are important factors that can harm ALMAR Appliance Services. Also taking into account that the Galveston area has been booming with middle and upper-class residential housing. Currently, there is no established electronic repair service in the area, but other repair shops find it and have the opportunity to offer their services in the area.