Based on the following, what should i write for the conclusion? Objectives

The main strategic aim of Ya Kun Kaya Toast$$s entry into the new market of the United Kingdom is the growing demand for novelty exotic food items, especially from Southeast Asia. Specifically, the company aims to:

Increase brand awareness: This will diversify Kaya$$s offerings in the UK market and position Ya Kun Kaya Toast as an international brand offering customers different authentic food products.

Capture new market segments: The potential target audience in the UK is relatively diversified and promising, with the increasing popularity of Asian food, including among millennials and cook enthusiasts searching for new food experiences with healthier options.

Drive revenue growth: One significant advantage of operating in a new geographic location is that it helps spread risks and dependencies across different regions rather than concentrate on one area. Conversely, the United Kingdom$$s multicultural market offers the best chance of steady market demand.

Build sustainable competitive advantage: Entry into the saturated UK market is likely to reduce the market saturation risks in the regions where Ya Kun Kaya Toast has already established itself while creating a market for loyal customers in the new geographical location.

Market Segmentation

By segmenting the marketplace, Ya Kun Kaya Toast can target its most suitable clients in the United Kingdom. Thus, marketing segmentation can be based on demographic, geographic, and psychographic variables.

Demographics: Thus, based on the target market, Kaya would focus on the core target group of urban middle$$to high$-$income earners in the $25-45$ age bracket. This group is often more experimental when it comes to food and drinks and is likely to opt for healthy and organic foods. They are more likely to frequent specialty food stores and like to experiment with new tastes and flavors.

Geographics: Cities like London, Manchester, and Birmingham have more potential because they are large cosmopolitan cities that have already displayed the demand for such products. These cities also possess high concentrations of Southeast Asian populations that could potentially be Kaya's first market of focus.

Psychographics: From the psychographic perspective, Kaya targets the growing population of eaters, commonly known as $$foodies$,$ who are willing to pay to test their taste buds. This group also values thematic sustainability and authenticity, which makes it an ideal market for Kaya.

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Target Audience

Kaya's preferred customer segments in the UK would be the young and active population, especially millennials and people interested in exotic cuisine. An example of a persona for this target audience might be Sarah, $32$ years old, who works in marketing in London. Sarah often goes to organic and specialty grocery stores, likes to try new items, and uses social media to follow food bloggers. She also cares about what is eco$-$friendly and$/$or natural when it comes to merchandise, and she is fascinated with ethnic cuisines. For her, Kaya is a new and exciting novelty that can become a part of her daily breakfast menu.

To appeal to this target demographic, Ya Kun Kaya Toast needs to improve its online profiles and engage in targeted promotions via social media and collaborations with relevant influencers. Partnering with food bloggers and promoting through participation in food festivals or pop$-$up events in key cities will generate awareness and encourage consumers to try the products.

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Market Analysis

The United Kingdom market has the potential to offer much for Kaya, especially given the increasing trends of concerns with healthy and different foods. It appears that the British palate is now more willing to embrace different cuisines from across the globe, especially those originating in Asia. Data provided by market research firms, including Mordor Intelligence $(2024),$ indicate that the UK food spreads market has been growing gradually as consumers want products that offer a change from the regular jam and marmalade. Since Kaya is not well$-$known in the UK$,$ Ya Kun Kaya Toast can bring something new, aligning with peoples$$ preferences for authentic, natural, and convenient food.

Nonetheless, the competition within this sector is stiff. Some of the traditional brands that already hold a strong position in the spreads sector are Nutella and Marmite. Hence, the market needs to be informed about the distinctive qualities of Kaya, thus establishing Ya Kun Kaya Toast as a breakfast or snack item.