Question: Based on the Gavett ( 2 0 1 4 ) article, segmenting by customer NEEDS . . . . . ( Choose all that may

Based on the Gavett (2014) article, segmenting by customer NEEDS .....(Choose all that may apply)
Group of answer choices
Will help determine how best to reach your customers.
Will help determine what values your product/service should have.
All of the above.
Will help determine where you should market your product.
Will help determine the appropriate brand positioning.

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