Based on the given case titled $$A Case Study of Digital Marketing in the Hotel Industry in Porto Portugal$,$ answer all of the following questions $[$Max $600$ words for each question$]$:

Q$1.$ There are $6$ tribes of travelers classified in the case.

a$)$ Describe any $4$ of them with your own examples each $[4*5=20$ marks$]$ b$)$ Compare and contrast each of them $[10$ Marks$]$

Q$2.$ Imagine you are the Head of Marketing of the hotel chain $$Marriott$$ and planning to open a new hotel brand in Dubai downtown, UAE:

a$)$ Identify any one $$tribe$$ given in the case study that you would consider your $$target$$ market segment. How would you $$position$$ your new hotel with this target segment? Explain in words and also show your hotel in a Positioning Map $[10+5=15$ marks$]$

b$)$ Determine and describe how you will implement the $7$Ps $($Product$,$ Price, Place, Promotion, People, Process, Physical Evidence$)$ of the Digital Marketing Mix for your new hotel for your chosen target market segment. $[35$ Marks$]$

Q$3.$ For the scenario given in Q$2,$ identify any $2$ digital technologies you will use for marketing your hotel. Explain how you will use each of them for your hotel $[2*10=20$ marks$]$