Question: BASED ON THE HARVARD CASE TRADERS JOE's ANSWER THESE QUESTIONS Here are some discussion questions to think about as you read and analyze the case:

BASED ON THE HARVARD CASE "TRADERS JOE's"

ANSWER THESE QUESTIONS

Here are some discussion questions to think about as you read and analyze the case:

How structurally attractive Is the supermarket industry? How profitable is it?

Trader Joe's successful because it is in an attractive industry? What are the key sources of Trader Joe's competitive advantage? Hint: don't make a laundry list. Use frameworks such as the value chain.

How do the different choices TJ's made along the value chain align with one another?

What are the main threats to TJ's competitive advantage? Is their advantage sustainable? Try to identify the generic strategies pursued by the major chains mentioned in the article (Kroger's, Safeway and Whole Foods). Then conduct a financial ratio analysis using the data given in Exhibit 2. How do the results reflect the generic strategies pursued by those firms?

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