based on the image answer these questions in bullet forms Describe the segment you recommended for this client in Week 4. You may refine the segment based on any feedback you have received. Present here the revised or updated segment description. Discuss the purpose of your client's marketing communication with this segment.

New Segment a. In particular, two demographic groups that are often overlooked in the Family-First Viewers category for Disney+ are women and Generation X. By focusing on these segments, Disney+ can better tailor its content and marketing strategies to meet the unique preferences and demands of these audiences. Recognizing and addressing the specific needs of these groups can lead to increased engagement and customer loyalty. i. Women aged 25-50 living in urban and suburban areas across the United States form the core geographic and demographic target, spanning a wide income range and including both working professionals and stay-at-home mothers with varied schedules and viewing windows. Psychographically, they favor stories with strong female leads, diverse and authentic representation, and themes of empowerment and family that reflect or challenge their experiences. Behaviorally, they are avid media consumers who regularly use streaming services and social platforms to watch, discuss, and share content, often subscribing to multiple services when offerings align with their values; they make up the largest daytime-TV audience, with 56% of women watching or streaming daily (9% higher than men) (Williams, 2023). Social value is increasingly important for video streaming services, as people associate their social identity and perceived prestige with these online platforms (Yu Zheng, 2022). This concept of social value includes aspects such as a sense of belonging, virtual social interaction, and recagnition of status. Subscribers often choose a video streaming service based on their personal interests or social standing (Kim Kim, 2020a). Generation X (born 1965-1980) is a high-potential U.S. streaming segment in midlife, often balancing careers and families (Greenwood, 2025). Psychographically, they prize familiarity and authenticity, gravitating to stories that blend nostalgia with current themes; comfort viewing and rewatching fit their routine-driven schedules and need for relaxation or self-improvement. Behaviorally, a large share of their streaming time goes to library/acquired titles and rewatching reflecting the pull of '80s/"90s IPwhile they sample platforms but stay with services that surface familiar favorites and deliver consistent value (Statista, 2025). Many are partnered or parenting with stable, middle incomes, and a notable portion supports both children and aging parentsthe \"sandwich generation"which increases demand for convenient, low-friction entertainment (Blazina, 2025). ii. Both segments matter, but prioritizing women viewers (ages 25-50, values-driven and socially engaged) offers greater medium- to long-term upside for Disney+, while Gen X serves as a high-value, low-effort complement for near-term retention and revenue. Women