Question: based on the images attached below please Provide an analysis of the case attached in Blackboard following the structure below. This is an individual assignment.
based on the images attached below please Provide an analysis of the case attached in Blackboard following the structure below.
This is an individual assignment. Do not work on this with other students. Submit your completed report via SafeAssign per instructions on Blackboard.
MAXIMUM word count is 2,000 words but try to aim between 1,200-1,500.
Clearly label each section with corresponding number of the question.
Here are the sections you need to complete for the marketing case analysis. 5 marks for each question. 35 marks total.
1. Situation Analysis/SWOT: Provide a thorough SWOT, however, provide only pertinent facts supported by what is in the case.
2. Problem Statement: Provide a statement that summarizes the core problem facing the business. Identify your problem concisely in one or a few sentences maximum.
3. Evaluation of Alternatives: Identify two distinct viable alternative marketing recommendations. Both alternatives, although exclusive from each other, should be able to solve the problem. Describe each option and evaluate them by providing at least two advantages and disadvantages (pros and cons) for each alternative. Tip: consider the analysis from the SWOT to generate ideas.
4. Recommendation: Identify which of the alternatives (# 1 or #2) you recommend as your marketing strategy/solution that would address the core problem. Describe the recommendation with enough detail, e.g. the target market and marketing mix (4 Ps). Have fun and be creative! This is the fun of marketing! Just be sure to provide rationale - defend why you chose this option, facts from the case and the criteria used to make the decision.
5. Objectives: Define realistic numerical objectives (e.g. # of sales, revenue and/or profit) that are time-based for the business that will align with the strategic marketing recommendation. For example, the business will generate $X revenue by end of 2021. Use the Excel template to play around with scenarios.
6. Income Statement: Refer to the Excel template ("Income Statement") provided on Blackboard. You will have to input data from the case in the blue boxes to determine the answer to the following questions. Base questions a,b,c and d on the current situation with numbers from the case. Submit the excel document with your numbers for questions a,b,c and d. No need to submit an Income Statement based on e.
a) What is the CURRENT ANNUAL revenue?
b) What is the CURRENT ANNUAL gross profit?
c) What is the CURRENT ANNUAL gross margin (%)?
d) What is the CURRENT ANNUAL operating profit?
e) What impact will your recommendation (question #4) have financially? In other words, explain how revenues and operating profit / net income will change and by how much $. Tip: Use the template and play around with the blue box inputs to enter different numbers based on different scenarios.
7. Positioning Statement: Write a positioning statement for the business that incorporates the new strategy you propose. Be sure to write it out in the format discussed in class and include all the necessary elements.
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