Question: Based on the information below develop three concepts/big ideas for a promotional campaigns and three constructs or frameworks PayPal Creative Brief Primary Campaign Objectives Increase

Based on the information below develop three concepts/big ideas for a promotional campaigns and three constructs or frameworks

PayPal Creative Brief

Primary Campaign Objectives

Increase brand awareness and use by males and females between 18 to 34 years.

Target Audience

Includes two groups: 18 to 21 year old of traditional college age and 22 to 34 year old in the early career stage.

They want control over their money and spending, but do not want to use a credit card. They have concerns about credit card security and identity theft.

The Problem

PayPal is still viewed primarily as an online shopping payment system, as an alternative to credit cards. The ability of PayPal for transfer of money between individuals, or to pay for in-store purchases, is not as well known.

Key Benefit

PayPal can be used for daily money transactions, as a virtual wallet where the user in in control. This allows the flexibility of receiving money from parents or a part-time job such as babysitting or dog walking, with the additional security and immediacy of online funds transfer. Additionally, many stores now accept PayPal payments at the register.

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