Question: based on the information below What do the dashboards tell us? Exhibet ? Target Corporation Feooomic Analysis Summary of Projoct frtoporals Gopher Place was a
What do the dashboards tell us?






Exhibet ? Target Corporation Feooomic Analysis Summary of Projoct frtoporals Gopher Place was a request for $23.0 millien to build a P04 sqore scheduled to open in October 2007 , The prototype NPV would be achiered with sales of 5.3% below the R.8.P fococast level. This market was considered an impoctat one, with five casting atores already in the are-. Wal-Mart was expected to add two new supercenters in response to fromotable population growth in the tride atea, which was considered no bave a very favorable median bousehold income and growth rate. Because of the high denary of Target stores, neathy 19 hat of sakes included in the forecaits were expected to come from existing Target stotes. Whalen Court wss a request for $119.3million to build a tanicue single-level stote scheduled to open in October 2008 . The peototype NPV could be achieved with sales of 1.9% above the R\&eP forecast level. Alhoagh Target earnenth operased t5 sotes in this matket, the Whalen Court matket represented a rare opportunity for Target to eater the urban center of m major metropolinan arca. Uellke other areas, this oppertunity provided Target with major brand visibaliry and essentially free advertiving for all passersby. Convidenng, Targer's largct advertiving, budget, the request for more than $100 millon of capital investment could be balanced against the brand awarencss bentits it moald bening. Further, this opportanaty was only avalable for a limited time. Unlike the majonty of Tanget stotes, this store would have to be leased. Thes if it was not approved at the November meeting, the property would surely be leased by another setailer. Fixhibit 7 (coetinocd) The Barn was a requeit for $13.0 million to build a P04 store scheduled to open in March 2007. The prototype NPV was achievable with sales of 18.1% below the R.eP fotecast level. This projeer was being renubenitted after inirul development efforts failed because of a disagreement with the developer. This small rural area was an extreme coptrast to Whalen Court. The small initul anestment allowed for a large renim on investment even if sales gronth turned out to be less thag expected. This invesement repecsented a new market for Target as the two nearest Target stores were 80 and 90 ribes away. Goldie's Square was a request for $23.9 million to build a Super Tanget store scheduled to opeen in Oetober 2007. The protonpe NPV reequired nales 45.1% above the RAP forecast level. This area was consdered a key stratcgic anchoc foc many retailers. The Goldie's Square center included Bed Bath \& Beyond, JCPenncy, Carcait City, and Borders. Target cuntenty operated 12 stores in the area and was expected to bave 24 evestually. Despate the relatively wcak NPV figdres, this was a hotly conterted atea wath an affluent and frst-geowiag population, which could affotd good brand awarenesi would the grosth materialine. Stadium Remodel was a request for $17.0 millson to remodel a SuperTarget store opening March 2007 . As a remodicl, there was ao prototype NPV for companson. The recent rales decline and deteriorining facilities at this location cogld lead to tamishing the brand image. This trade atea had supported Target mtores since 1972 and had already been remodeled rwice pocvioashy. The $17 milton investment would certaiely gre a lift to the lagering sales. Exhibit 8 (continued) OTARGET. CAPIT ALPROJECT REQUEST Capltal Expenditure Committoe: November 2006 Exhibit 8 (continued) "The Barn" O TARGET. Prolect Oven: Marh CAPITAL PROJECT REQUEST Ownenes: Capltal Expenditure Committee: November 2006 Gapial Expenditure Commitoe: Novomber 2006 Exhibit 8 (continued) O TARGET. CAPITAL PROJECTREQUEST Capital Expenditure Commlthe: November 2006 " Ertered maket it 1972 . Cumenty operate 8 stome in the make: * A suocebsl sise al a strogg leng thrm locaton bering an aftuent fmoly-ocented trabe ana. + 2000 YTD 5 ates Trend 0.0CA the biore is ais in the prosest of being impacted by Pak. Prace South * Cumert Voute of Tosso 118 sM, RsP base case soes, Prototypice inener Remode in 2008 Fax becet of deoveiabie precely wete of 80 4M 9ors 739 of 1300 - Oenera Mererandiebierd nes C Ma 6age, cased en Tos30 nstoncea trend - Gotigas New Entrande System, Ae ocaia Phamacy. Reiscale E wetfea Recem - Sbost Petygerotion Regacement, 4 Fhases of Grociey Stagig floobng Repiacement Moul Pepiacement farpp Phamacy. New Food Aenue New Stabuche, Hew Oobca. Neu Pertrat Studo. New sigetge Weranct 'Taget Coqgoriainty usd with perinisfage 18 of 19 Exhibit 8 (continued) O TARGET. CAPIT AL PROJECT REQUEST Captal Expendlture Committee: November 2006 market is cumbetly estimasod at 24 of which 7 are act einear berm opocrtunities. D.ald a.t will incluge 12 SuperTayet units, 50% ef the fotal. - Trantle Seles 25ts trom a siere localed 21 mies NE, s.5 tom a sare locared 7 miles N as of sales fom a siore 4 mles oway - Genere Merchungiteliard ones ic Mic: Berid M Fead ciosea 1 yt ati Golde's Square ogecs. Total NPV SJ SM. Total RR. \& for * Teas elotes 2 yra aher Coldids Square epens Total NPY \$3 GM. Total MRR of 9y Exhibet ? Target Corporation Feooomic Analysis Summary of Projoct frtoporals Gopher Place was a request for $23.0 millien to build a P04 sqore scheduled to open in October 2007 , The prototype NPV would be achiered with sales of 5.3% below the R.8.P fococast level. This market was considered an impoctat one, with five casting atores already in the are-. Wal-Mart was expected to add two new supercenters in response to fromotable population growth in the tride atea, which was considered no bave a very favorable median bousehold income and growth rate. Because of the high denary of Target stores, neathy 19 hat of sakes included in the forecaits were expected to come from existing Target stotes. Whalen Court wss a request for $119.3million to build a tanicue single-level stote scheduled to open in October 2008 . The peototype NPV could be achieved with sales of 1.9% above the R\&eP forecast level. Alhoagh Target earnenth operased t5 sotes in this matket, the Whalen Court matket represented a rare opportunity for Target to eater the urban center of m major metropolinan arca. Uellke other areas, this oppertunity provided Target with major brand visibaliry and essentially free advertiving for all passersby. Convidenng, Targer's largct advertiving, budget, the request for more than $100 millon of capital investment could be balanced against the brand awarencss bentits it moald bening. Further, this opportanaty was only avalable for a limited time. Unlike the majonty of Tanget stotes, this store would have to be leased. Thes if it was not approved at the November meeting, the property would surely be leased by another setailer. Fixhibit 7 (coetinocd) The Barn was a requeit for $13.0 million to build a P04 store scheduled to open in March 2007. The prototype NPV was achievable with sales of 18.1% below the R.eP fotecast level. This projeer was being renubenitted after inirul development efforts failed because of a disagreement with the developer. This small rural area was an extreme coptrast to Whalen Court. The small initul anestment allowed for a large renim on investment even if sales gronth turned out to be less thag expected. This invesement repecsented a new market for Target as the two nearest Target stores were 80 and 90 ribes away. Goldie's Square was a request for $23.9 million to build a Super Tanget store scheduled to opeen in Oetober 2007. The protonpe NPV reequired nales 45.1% above the RAP forecast level. This area was consdered a key stratcgic anchoc foc many retailers. The Goldie's Square center included Bed Bath \& Beyond, JCPenncy, Carcait City, and Borders. Target cuntenty operated 12 stores in the area and was expected to bave 24 evestually. Despate the relatively wcak NPV figdres, this was a hotly conterted atea wath an affluent and frst-geowiag population, which could affotd good brand awarenesi would the grosth materialine. Stadium Remodel was a request for $17.0 millson to remodel a SuperTarget store opening March 2007 . As a remodicl, there was ao prototype NPV for companson. The recent rales decline and deteriorining facilities at this location cogld lead to tamishing the brand image. This trade atea had supported Target mtores since 1972 and had already been remodeled rwice pocvioashy. The $17 milton investment would certaiely gre a lift to the lagering sales. Exhibit 8 (continued) OTARGET. CAPIT ALPROJECT REQUEST Capltal Expenditure Committoe: November 2006 Exhibit 8 (continued) "The Barn" O TARGET. Prolect Oven: Marh CAPITAL PROJECT REQUEST Ownenes: Capltal Expenditure Committee: November 2006 Gapial Expenditure Commitoe: Novomber 2006 Exhibit 8 (continued) O TARGET. CAPITAL PROJECTREQUEST Capital Expenditure Commlthe: November 2006 " Ertered maket it 1972 . Cumenty operate 8 stome in the make: * A suocebsl sise al a strogg leng thrm locaton bering an aftuent fmoly-ocented trabe ana. + 2000 YTD 5 ates Trend 0.0CA the biore is ais in the prosest of being impacted by Pak. Prace South * Cumert Voute of Tosso 118 sM, RsP base case soes, Prototypice inener Remode in 2008 Fax becet of deoveiabie precely wete of 80 4M 9ors 739 of 1300 - Oenera Mererandiebierd nes C Ma 6age, cased en Tos30 nstoncea trend - Gotigas New Entrande System, Ae ocaia Phamacy. Reiscale E wetfea Recem - Sbost Petygerotion Regacement, 4 Fhases of Grociey Stagig floobng Repiacement Moul Pepiacement farpp Phamacy. New Food Aenue New Stabuche, Hew Oobca. Neu Pertrat Studo. New sigetge Weranct 'Taget Coqgoriainty usd with perinisfage 18 of 19 Exhibit 8 (continued) O TARGET. CAPIT AL PROJECT REQUEST Captal Expendlture Committee: November 2006 market is cumbetly estimasod at 24 of which 7 are act einear berm opocrtunities. D.ald a.t will incluge 12 SuperTayet units, 50% ef the fotal. - Trantle Seles 25ts trom a siere localed 21 mies NE, s.5 tom a sare locared 7 miles N as of sales fom a siore 4 mles oway - Genere Merchungiteliard ones ic Mic: Berid M Fead ciosea 1 yt ati Golde's Square ogecs. Total NPV SJ SM. Total RR. \& for * Teas elotes 2 yra aher Coldids Square epens Total NPY \$3 GM. Total MRR of 9y
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