Question: Based on the information presented in the case, there was a single event that created a positive brand association and significantly boosted demand for the

Based on the information presented in the case, there was a single event that created a positive brand association and significantly boosted demand for the mukluks that Sean McCormick was manufacturing. Identify what occurred to generate the increased demand and explain the positive brand associations generated from this event. (2)

Case Study :The Purdy Crawford Chair in Aboriginal Business Studies was established at Cape Breton University

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