Based on the information provided complete the Marketing Goals (Section 5) and Target Market (Section 6).

5.1 SHORT-TERM GOALS AND ACTION PLAN 5.1.1 LEVERAGE YOUR EXISTING CUSTOMER BASE

5.1.2 EXTENDED SCOPE

5.2 LONG-TERM GOALS AND ACTION PLAN 5.2.1 KNOWLEDGE / BRAND AUTHORITY

5.2.2 ENHANCED SEARCH CLASSIFICATION

6. TARGET MARKET 6.1 DEMOGRAPHICS

6.2 PSYCHOGRAPHY

DEFINE GOALS

Sign a contract with one of the main brands of household appliances.

Hire more collaborators.

Establish an office in San Antonio, TX.

Sign a contract with one of the main brands of household appliances

Contact the correct manager to set up the appointment.

Define the terms and conditions of the contract.

Comply with the established requirements

We will look for qualified and certified labor, to be able to hire.

Establish an office in San Antonio, TX.

Find the ideal person to establish the business in another city.

Locate the exact place to be able to cover the largest amount of the city.

Establish contacts with the main suppliers of spare parts.

FURTHER PLANNING

We need a place and a minimum investment of at least 150,000 dollars.

The obstacle which can come to our business are the thread from a large number of competitors who are also working in the same business environment with the same objective but the main thing will be we want to get success.

Mainly, always continue with the good quality of service and maintain our clients and extend ourselves in search of more.

Have a good financial backing capital.

The measure of success will be the proper form of success with sufficient business performance and the creation of sales outlets for our organization.

The outcome of the achieve whole will be a vast empire of our organization which I would like to make up with all my efficiency and skills.

Age range of this customer group? More than 18 years

Gender or all genders? All Genders

Level of education (this will be different for different profiles)? All level of education except for some electrical/mechanical/electronics engineers.

Career or job? Add a specific occupation or include a category, such as customer service, health care, etc. Everyone with or without a career or job.

Where do they live? City, neighborhood, type of housing? Everyone living in cities.

Household composition? Single? Married? Children? Pets? How many and how old? Marital status is not very important, but, married people and large families will use the services more, singles will also use it but less often.

Race or ethnic origin, if pertinent to product, such as certain food brands or dishes? All race and ethnic origin.

Other details? The household disposable income should be medium to high.

CUSTOMER PSYCHOGRAPHICS

Customer Psycographic

Hobbies and cultural or sports interests? Hobbies will not impact the service use. People interested in cooking will have kitchen appliances while sports enthusiasts will need better TV, sounds system an AC, all of them will need repair services.

Favorite movies, websites, TV shows, magazines? All people with their respective favorites, does not matter here.

What is the obstacle that your product or service helps them overcome? The service helps them keep all the appliances running in a good condition. The Appliance repair service will fix all the issues in the appliances.

Why would a customer hesitate to try your product or business? Lack of familiarity? Travel distance? The customer may be hesitant if he is not familiar with the service or does not trust the repairman. It is important to have great confidence in the people who enter your house to be able to open the doors.

What specific concerns would prevent a customer from returning to your business? Rude clerk? Long wait? Dirty floor? The rude behavior of the repairman or poor work done may prevent a customer from returning to the business. If repair is not done properly then the appliance will break down again soon and the customer will look for a different repair shop.

Why would someone recommend your business? Our clients recommend the business for the quality of the work and the service, in addition to the guarantee in the service.

How much do customers spend on products similar to yours? How often do they purchase such products? Customer will look for the cheapest option available first. They will mostly need repair services for older appliances. If the repair cost is more than a certain percentage of the new appliances cost then the customer will not use the service.

Additional observations? Trust in the repairman and word-of-mouth recommendation is most important for the business.

MARKETING DIRETION

What channels will best reach this customer profile? Network marketing and Digital marketing.

Will promotions entice this customer, and, if so, what kind of promotions? The promotions should be subtle through flyers. Word-of-mouth promotions are best for this business.

What specific channels and promotions are not suited to this customer? Catalog marketing and event marketing will not be cost-effective for this business. Also, email marketing will not be beneficial as it will be considered spam and will not be read.

What new products, services, or updates would attract this customer? Services like free site visits, months guarantee of the repair, etc., will attract the customer.

Other details? Having the business next to a large appliance store will be marketing on its own.