Based on the information provided, I would recommend that Shawn consider tweaking the brand by renaming the product or shortening the name to initials, such as OS$.$ Here are two research findings to support this recommendation: Research finding $1$: Naming and branding play significant roles in consumer perception and brand recognition. A study conducted by the University of British Columbia found that consumers form an impression of a product within $50$ milliseconds of seeing its name, and this impression can influence their decision$-$making process $($Zeithaml$,$ Bitner, & Gremler, $2006).$ Therefore, changing the name or branding elements can have a significant impact on how consumers perceive the product and whether they choose to purchase it$.$ Research finding $2$: Shortening product names or using initials can increase brand recognition and appeal to a wider audience. A study published in the Journal of Consumer Research found that consumers tend to prefer shorter product names because they are easier to remember and process $($Mazis & Olson, $2013).$ Additionally, using initials can create a sense of exclusivity and luxury, which may be appealing to the target market for the Overseer brand. By shortening the name, Shawn can create a more memorable and appealing brand that is more likely to resonate with consumers. Final answer: Overall, based on the research findings and the potential benefits of renaming or shortening the name, I would recommend that Shawn consider tweaking the brand by renaming the product or shortening the name to initials, such as OS$.$ This change could help to improve brand recognition, appeal to a wider audience, and ultimately increase sales and profits for the Overseer brand.

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