Question: Based on the (Instagram influencer marketing: creating a winning strategy) Case study please answer the question: -Should Sean recommend employing a single macro-influencer or multiple

Based on the (Instagram influencer marketing: creating a winning strategy) Case study please answer the question:

-Should Sean recommend employing a single macro-influencer or multiple Micro-influencers?

-What metrics and analysis should Sean use to decide the right strategy? And why?

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