Question: Based on the joint space maps, analyzing the brand position of each brand and discuss the marketing implication for each brand, including evaluating the present

Based on the joint space maps, analyzing the brand position of each brand and discuss the marketing implication for each brand, including evaluating the present brand position (well-positioned or not, the level of competition, ect.), the problem of the present brand positioning, the opportunity in market segment, the solutions for brand positioning and so on.

Chocolate Filling SNICKERS TWIX HERSHEY'S MILK CHOCOLATE Smooth Crunchy Milka Malteser Treat Favorite Chocolate form 34 Balls Bar Truffles 26,5% 8,8% 64,7% What is your favorite Chocolate? 34 14,7% 8,8% 17,6% TWix Hershey's Godiva Sneakers Maltesers Milka White Ferraro Roche 20,6% 11,8% 23,5% What Chocolate do you like? 33 Dark Chocolate White Chocolate Milk Chocolate 66,7% 30,3% From 1-5 Filling Treat Smooth Crunchy Twix 3.4 1.2 1.5 4.7 4.0 1.1 2.5 4.0 4.7 1.3 4.5 1.2 4.1 3.6 4.0 1.1 Snickers Godiva Milka White Maltesers Ferrero Rocher Hershey's 1.5 4.8 1.0 4.9 3.3 3.9 3.7 3.9 4.4 1.4 4.5

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