Question: Based on the lecture, what strategy IKEA might use instead of cost-based? Question 3 options: Use bundle strategy. Price the product lower than competitors by
Based on the lecture, what strategy IKEA might use instead of cost-based? Question 3 options: Use bundle strategy. Price the product lower than competitors by decreasing a mark-up. Find out the potential costs based on the initial price of competitor's product. Provide price-match discounts to consumers
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