Question: Based on the Lindt case study, evaluate how Lindt identified and leveraged entrepreneurial opportunity recognition when deciding to launch their new Choco Wafer product. In
Based on the Lindt case study, evaluate how Lindt identified and leveraged entrepreneurial opportunity recognition when deciding to launch their new Choco Wafer product.
In your answer, discuss how Lindt developed its competitive position and advantages in relation to current competitors, existing resources, and capabilities, and how these are aligned with the organisation's longterm strategic direction.
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