Question: Based on the market attractiveness / competitive position matrix, which of the following strategies should a firm consider when the market attractiveness is moderate and

Based on the market attractiveness

/

competitive position matrix, which of the following strategies should a firm consider when the market attractiveness is moderate and the competitive position is strong?

Question

7

options:

Invest money to be more innovative

Change a target market to avoid strong competition

Increase market share without innovation

Focus on defending the current market

Be prepared for market exit

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