Based on the materials covered in this module and your own experience, consider and respond to the following questions.

$1.$ Clearest Point: What was the easiest thing for you to understand about this module?$$For example:

$1.$ The easiest thing for me to understand in Module $1\text{'}$s content was that organizations need to focus on customers to be successful. $($You should have another few sentences explaining what it means to focus on customers to be successful, maybe an example of an organization who is excellent at marketing or best practice for marketing you could share, and perhaps include a thoughtful question to encourage people to respond to your post$)$

$2.$ Muddiest point: What has been the most difficult thing for you to understand about this module's content?$$For example:

$3.$ The most difficult thing for me to understand in Module $1\text{'}$s course content is that marketing is more than just advertising and selling. It seems that everyone I talk about marketing with thinks that all marketers do is create ads and pressure people into buying things they don't need or don't want. If advertising is a lot of the work modern marketers are doing, why don't we just call marketing advertising and not call advertising part of marketing?

$4.$ Theodore Levitt wrote "Marketing Myopia" in $1960,$ a LONG time ago. Please briefly describe two to three marketing strategies he suggests that you think are still relevant today, use letters to separate responses$/$strategies $($e$.$g$.,3,3$b$,3)$For example:

$3.$ a$.$ On page $3,$ right column, first paragraph Levitt argues that "The DuPont's and the Corning's have succeeded not primarily because of their product or research orientation but because they have been thoroughly customer oriented also." I believe that organizations today, just like organizations in the $1960$s$,$ need to focus on customers and their needs to be successful.