Question: Based on the partworths across each attribute (Table 4.11), which is the most preferred level (option)? Which attribute is most important to the purchasing decision?

Based on the partworths across each attribute (Table 4.11), which is the most preferred level (option)?

Which attribute is most important to the purchasing decision?

What pricing and product design recommendations would you make to maintain and extend MOICs SCA based on the results of the conjoint analysis?

Based on the partworths across each attribute (Table 4.11), which is the

Table 4.11 Partworth Estimates

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