Question: Based on the preceding analysis, what is your overall evaluation of PepsiCos business portfolio in 2014? Does the portfolio provide the companys shareholders with an

Based on the preceding analysis, what is your overall evaluation of PepsiCos business portfolio in 2014? Does the portfolio provide the companys shareholders with an opportunity for above-average market returns?

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=+ Besides decision makers, who else would have an interest in the evaluation?

=+ Who will receive the final evaluation, and what will they do with the information?

=+ What standards of accuracy and reliability are needed for this information?