Question: Based on the product Nintendo:4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example

Based on the product Nintendo:4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW\'s positioning statement and motto. Discuss why you created the items that you did? BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). BMW Motto: BMW is the ultimate driving machine. Answer the following. 1. Newly Created Positioning Statement. 2. Defense/Justification of Positioning Statement Creation. 3. Newly Created Motto. 4. Defense/ Justification of Motto Creation.

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