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Based on the reading, How to make sure your next product or service launch drives growth (click the underlined link), what stands out to you as the most important factor in a differentiated launch strategy. Why do you think this is the most important factor?
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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