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*Based on the research study called How does interactivity persuade - Oh and Sundar - 2015*

How were thedependentvariables operationalized in this study? List eachdependentvariable here and give a brief description ofhow it is measured.

(Dependent) Control condition

H2: (Dependent) Cognitive absorption

H3: (Dependent) Cognitive absorption, attitudes toward websites,

H4: (Dependent) Message elaboration

H5: (Dependent) Attitude towards messages against smoking

H6: (Dependent) Overall feeling toward smoking

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Posted Date: Feb 03, 2024 02:06 AM

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*Based on the research study called How does interactivity persuade - Oh and Sundar - 2015* How...

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In the study How does interactivity persuade by Oh and Sundar 2015 the dependent variables were operationalized as follows Control condition Measureme... View the full answer

Essentials of Marketing Research

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Based on the research study called How does interactivity persuade - Oh and Sundar - 2015 How...