Question: Based on the Service Quality Gap model, identify ALL True statements Gap 4 ( Communication Gap ) exists when there is a discrepancy between what
Based on the Service Quality Gap model, identify ALL True statements
Gap Communication Gap exists when there is a discrepancy between what is promised in marketing and what is delivered in reality.
Gap Conformance Gap occurs when there is a disparity between service quality specifications and the actual service delivery.
Gap Design Gap highlights the discrepancy between service quality specifications and customer expectations.
Gap Design Gap arises when there is a disconnect between management's perceptions of customer expectations and the service quality specifications established by the company.
Gap Communication Gap refers to the gap between customer perceptions of service quality and their initial expectations.
Gap Market Research Gap exists when there is a difference between customer expectations and management's perception of those expectations.
Gap Perception Gap is concerned with understanding customer expectations through research and feedback.
Gap Delivery Gap represents the difference between marketing messages and actual service delivery.
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