Based on the situation given below, answer the following questions:

Kim was happy to realise that Mr Potato can be found in almost every retail store she went and each store has its own way to sell Mr Potato. There are those that arranged Mr Potato alongside Pringles to aid comparison, there are also those that position them separately to boost sales. Even though Pringles has been around much longer than Mister Potato, Mister Potatos price (on a gram-to-gram basis) is about 50% cheaper than Pringles. More consumers have chosen Mr Potato so it is now distributed more widely than Pringles.

i) Is Mr Potato utilising intensive, selective or exclusive marketing channels and identify whether its pricing approach is using Price Skimming or Price Penetration in this situation.

ii) Discuss whether omni-channel or multi-channel marketing is better suited for Mr. Potato.