Based on the social campaign Moxy Hotels: #MoxyLocal - A Social Media Campaign for the Millennial Traveler. Please answer the following questions to the ones below.

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TOOL Influencer Contract Checklist This checklist includes the major items that should be clearly outlined in any contract with an influencer. It is likely that you will want an attorney to draft an initial contract template for you, but these items can be used as a checklist. 1 2 Contract Item Number of Deliverables Due Dates Explanation To avoid confusion about what the influencer is required to create and post, clearly outline the exact deliverables that need to go live. For example, a contract might specify that the influencer will provide one ten-minute YouTube video, two Instagram Posts, and three Instagram Story frames. Expectations should be set regarding when content drafts should be submitted to the client or agency, as well as when posts must go live to comply with timing requirements for a campaign. For example, if you are executing a campaign to drive sales for Mother's Day, the influencers will need to create content and post in advance of the holiday in order to be effective. It is best practice to establish in writing where the brand can repurpose the influencer's content on the brand's own channels. It is common for influencers to limit these rights to exclude use in 3 Content Usage Rights digital advertisements or in print, or to put a time limit on usage. This is because the influencer may be limited from entering into agreements with competitors if their image is still being used in ads by the first brand. TOOL Influencer Contract Checklist This checklist includes the major items that should be clearly outlined in any contract with an influencer. It is likely that you will want an attorney to draft an initial contract template for you, but these items can be used as a checklist. 1 2 Contract Item Number of Deliverables Due Dates Explanation To avoid confusion about what the influencer is required to create and post, clearly outline the exact deliverables that need to go live. For example, a contract might specify that the influencer will provide one ten-minute YouTube video, two Instagram Posts, and three Instagram Story frames. Expectations should be set regarding when content drafts should be submitted to the client or agency, as well as when posts must go live to comply with timing requirements for a campaign. For example, if you are executing a campaign to drive sales for Mother's Day, the influencers will need to create content and post in advance of the holiday in order to be effective. It is best practice to establish in writing where the brand can repurpose the influencer's content on the brand's own channels. It is common for influencers to limit these rights to exclude use in 3 Content Usage Rights digital advertisements or in print, or to put a time limit on usage. This is because the influencer may be limited from entering into agreements with competitors if their image is still being used in ads by the first brand.

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Influencer Action Contractual Consideration Contract Concerns 1 Ambiguity in Deliver... View the full answer