Question: Based on the SPSS output given below is the Intention to Purchase Branded Shoes, Brand Awareness, Brand Association, Brand Perception and Brand Loyalty on customers
Based on the SPSS output given below is the Intention to Purchase Branded Shoes, Brand Awareness, Brand Association, Brand Perception and Brand Loyalty on customers in Kangar, Perlis for the year 2018. Model Summary ANOVA: Coefficients: i. Identify dependent and independent variables ii. Develop a regression model to predict the Intention to Purchase Branded Shoes. iii. Interpret the value of 2.902 . iv. Explains the value of R and Adjusted R Squared. v. Determine which independent variables that are significant in predicting Intention to Purchase Branded Shoes? Test using =0.05. vi. Based on your answer above (v), develop the best regression model to predict the Intention to Purchase Branded Shoes
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
