Based on the statement below, how can Coca$-$Cola$$s marketing team utilize the eight steps in

developing effective communication to rebuild customer trust and restore sales in Bangladesh

after the backlash from their advertisement distancing the company from Israel amidst the

ongoing Gaza conflict?

An advertisement distancing Coca$-$Cola from Israel sparked a backlash in Bangladesh even as

the company reeled from a public boycott over Israel$$s war on Hamas in Gaza. Coca$-$Cola is

one of several Western brands facing consumer boycotts for their alleged ties to Israel, which

has been incessantly bombarding Gaza. The company had previously denied the allegations of

funding military operations in Israel or any other country. Israel launched a ground and air

assault on the Palestinian territory after Hamas attacked southern Israel on $7$ October, killing

about $1,200$ soldiers and civilians and taking dozens hostage. The Israeli offensive has killed

more than $37,000$ Palestinians so far, reduced the territory to a wasteland of rubble and left

most of its $2\mathrm{.}3$ million people homeless and on the brink of starvation. Coca$-$Cola released the

advertisement in Bengali language on Sunday to $$dispel misinformation$$ and boost sales

affected by the Palestinian$-$led Boycott, Divestment and Sanctions campaign against Israel that

has gained traction in Muslim countries since the Gaza war began.