Based on the SWOT on Apple below, identify the two biggest concerns for Apple going forward and explain your reasoning. Concerns can be positive (new opportunities for growth, for example) or negative (problems that need to be fixed). If your concerns are negative, once to you have fixed them explain how the company should move forward for there.

STRENGTHS WEAKNESSES * Intuitive software that is unmatched anywhere . Limited products may not cater to the needs of a in the market. Powerful brand image associated with quality potential users. and superior design Apple reduces customer support for older Very loyal user base who will purchase most products with the hopes that users will make the new products. switch. Many resources that can be used for research When compared to competitors' products, Apple and marketing. has much higher prices. SWOT OPPORTUNITIES THREATS The smart phone and tablet market is expanding. Apple can capitalize on this opportunity. Other smartphone makers like Samsung With iPhones and iPads becoming common in continue to cut into Apple's market share, corporate environments seamless integration especially with cheaper prices for similar with Mac's makes them more appealing for products companies Very limited ability to customize compared to iCloud's smooth integration may encourage other smart phones in the market users to buy other Apple products