Based on the teacher's suggestions, begin by explaining what paragraph you should add in the essay for revision. The goal here is to develop a paragraph that could be used in your Essay 1 Draft 2. Consider the suggestions that your teacher made. For this paragraph, focus ononeof the rhetorical elements of the text that you did not analyze in Draft 1:

1. Context: What was the historical, social, political, or individual situation that led to the ad? How does that impact that ad? How does an analysis of the context connect to the analysis of the ad?
2. Purpose: What was the purpose of the ad? What did the creator hope to accomplish? How does that connect to your analysis of the ad?
3. Audience: Who was the primary audience for the ad? Who are they? What do they know? What do they care about? How does that connect to your analysis of the ad?

For whichever element you choose to analyze, follow the analytical process (whole-->part(s)-->new whole) and make sure your paragraph connects to your thesis. Write the paragraph for your essay with your reader in mind. Focus on the text and the rhetorical element, not on you, the writer, and the decisions you are making. To begin, explain what paragraph you would like to add in draft 2.

Essay 1 Draft 1:

In an era where environmental issues dominate global conversations, the "You Eat What They Eat" ad campaign by Ogilvy for the Sea Shepherd Conservation Society serves as a powerful reminder of the widespread problem of ocean pollution. The ad, through its powerful visual imagery of a fish deformed by a plastic object, not only illustrates the harmful effects of plastic waste on marine life, but also emphasizes the impact on human health, as the contamination of the food chain affects humans who consume seafood. By connecting the issue of ocean pollution to human well-being, the ad serves as a strong call of action, encouraging people to reduce plastic waste and support environmental organizations. My goal in this essay is to explore how the ad effectively uses visual imagery, emotional appeal, and a clear message to raise awareness about the harmful impact of ocean pollution and provoke action towards conservation efforts. By analyzing the ad's elements, I aim to demonstrate how strategic communication can influence viewers' perception and inspire collective action to tackle environmental challenges. Plastic in the ocean comes in a lot of different forms, from shopping bags and takeout food containers to water bottles, toothbrushes, toys, bubble wrap, household appliances, and much more. In response to this alarming trend, the "You Eat What They Eat" ad uses visual imagery to highlight the critical issue of plastic waste and its impact on marine life, in the goal of raising awareness among viewers. According to the article, "Confronting Ocean Plastic Pollution", (Nov 16, 2020) by John Briley, 11 million metric tons of plastic are dumped into oceans each year, a figure projected to nearly triple by 2040 without intervention. This aligns with the ad's visual imagery of a fish deformed by a plastic object, symbolizing the widespread and severe impact of plastic waste on marine life. It is indicated that at least a million marine animals die yearly from plastic ingestion. By connecting the fish's deformity to plastic pollution, the ad highlights the severity of the issue and its wide-ranging ranging effects. This disturbing image challenges viewers to confront the reality of ocean pollution and rethink their habits. In addition to its visual impact, the ad campaign also uses emotional appeal to engage viewers and inspire action. The message, "You eat what they eat" directly connects pollution of marine environments to human health, making the issue personal for the audience. The ad evokes strong emotions such as disgust, fear, and guilt in its audience. The emotional connection is crucial in encouraging people to reflect on their plastic use and its effects on the environment. By focusing on personal health and safety, the ad taps into a concern that resonates with everyone. The powerful image of the deformed fish reinforces this emotional appeal, which serves as a reminder to viewers of the suffering impact on marine life due to human actions. In addition to featuring the deformed fish, the ad also uses color schemes and composition to enhance its emotional appeal and create a sense of urgency. The use of dark, murky colors in the background contrasts with the bright, unnatural colors of plastic waste, symbolizing pollution's intrusion into the natural marine environment. This emotional strategy is effective in fostering empathy and a sense of responsibility, which is another way of encouraging viewers to support reducing plastic waste and conservation efforts. By confronting viewers with the uncomfortable truth about their consumption, it creates a feeling of conflict that pushes them to change their behavior to match their values. Moreover, ads like "You eat what they eat" that use emotional appeal can lead to a cultural shift towards greater environmental awareness.Lastly, the ad's clear message and call to action emphasizes the urgency of addressing ocean pollution. The simple phrase, "You eat what they eat," underscores the direct connection between polluted oceans and human health, making the issue feel urgent and personal. By highlighting that marine creatures ingest particles like microplastics, which are then found in seafood, the ad raises awareness of potential health risks to humans, such as inflammation, toxicity, endocrine disruption, and cancer. These contaminated fish, often unknowingly consumed by people, are a direct consequence of plastic pollution. The message not only encourages consumers to be careful of what they're eating but also serves as a reminder for fishmongers to inspect fish for contaminants before selling them to fish markets. The combination of this impactful message with the ad's strong visual imagery ensures that viewers can easily understand and remember the message. In addition to raising awareness, the ad aims to inspire action, urging viewers to support organizations like the Sea Shepherd Conservation Society to fight against ocean pollution. By emphasizing the audience's role in either perpetuating or solving the issue, the ad empowers individuals to make a difference through their choices and advocacy. This compelling call to action is essential in turning awareness into real, tangible efforts for environmental conservation. The "You Eat What They Eat" ad effectively uses visual imagery, emotional appeal, and a clear message to raise awareness about ocean pollution and its impact on both marine life and human health, encouraging viewers to take action against plastic waste in support of marine conservation efforts. By illustrating the consequences of plastic pollution and connecting it to personal well-being, the ad not only highlights the urgency of the issue but also empowers individuals to contribute to conservation efforts. Furthermore, it encourages viewers to adopt eco-friendly habits, such as using reusable products, supporting policies aimed at reducing plastic production, and participating in community clean-up efforts. By promoting a sense of personal responsibility and collective action, the ad contributes to a growing movement towards environmental stewardship. In addition, campaigns like "You eat what they eat" play a crucial role in educating the public and influencing policy makers to focus on environmental issues. By raising awareness and inspiring action, these campaigns can lead to significant policy changes and innovations in waste management and recycling technologies. Ultimately, the ad not only seeks the immediate effects of plastic pollution but also aims to inspire cultural shift towards more sustainable living, ensuring the health of our oceans and communities for future generations.

Teacher's suggestions:

Good start! I really enjoyed the detailed discussion of the ad and its powerful elements. At times, though, the ambitious goals you have for the outcome of the analysis of the ad may go beyond what the ad and the analysis actually do. I'm wondering if you can help your reader see the results of the analysis you are doing and be cautious about what you may hope it is doing. Here are some suggestions for trying to do that:

Analyze the text in the body paragraphs using the structure we've worked on in classtopic sentence on the whole of the text, discussion of the part or parts, conclusion on the whole. Make sure that the conclusions made in each paragraph fit the analysis in the paragraph.

Verify that your thesis fits the analysis in the essay. What does the analysis of the text show about the text overall? What does it all add up to?

Consider using the analysis of audience, context, and/or purpose of the text early in the essay to set up your analysis.

Make sure each body paragraph clearly connects to the thesis in the concluding sentence of each paragraph.