Based on the variable description given below, what is the measurement property of $$ClickAds$?$

$($The scenario information is reprinted below$)$

A Marketing company, SM Research, collects data from consumers on their social media usage. The purpose of data collection is to understand consumer$$s social media usage and attitudes towards social media. The insights from this data will be used by the company to design social media marketing strategies. The data consists of the following variables $($column headings$)$:

Rankfb$-$Consumer$$s ranking of Facebook as compared to other social networks Rank$=1$ means Facebook is highest in preference among various social networks Rank$=2$ is second most preferred and so on$.$

timeposts$-$ Time spent on reading posts $($in minutes$)$

ClickAds$-$Whether or not a consumer clicks on a Facebook ad$.$

SEEKFRIENDS$-$is a real number that indicates consumers$$ level of interest to seek friends on Facebook. A lower value indicates low interest.

SEEKINFORMATION$-$ is a real number that indicates consumers$$ level of interest to search for information on Facebook. A lower value indicates low interest.

AGE$-$Age of the respondent in years