Based on the video case study and your own research of Tesla, discuss how you imagine Tesla's new product development process. How does it compare to Exhibit $9\mathrm{.}2$ in chapter $9?$ In other words how does the difficulty of evaluation of the final product impact the NPD process and how consumers view$/$evaluate the product? In this question you are working backwards. Imagine the finished product, do you need to go back and adjust the product to make it marketable or even understandable to more than the early adopters?