Question: Based on these 2, explain the Acquisition /Stimulate Demand, Retention/ Stimulate Demand, Acquisition/ Earn Share, Retention/ Earn share of Ferrari. Product Name Search Attribute -car

Based on these 2, explain the Acquisition /Stimulate Demand, Retention/ Stimulate Demand, Acquisition/ Earn Share, Retention/ Earn share of Ferrari.

Product Name Search Attribute -car pedigree & prestige -exotic brand recognition -Ferrari Cars Experience Attribute Credence Attribute -pleasure of driving a ferrari -social status goes up -coolness factor of "all eyes on you" -ferrari waitlist & tailoring We chose "feeling of driving a Ferrari" and "social status going up" as our most important attributes since those factors are what appeal to the customers the most when buying a Ferrari

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