based on this asnwer This question concerns a positioning analysis of the U.S. imported beer market. Run a positioning analysis and create a positioning map for the market. Assume that the market consists only of the beers in the dataset. Force 2 dimensions. Include the attributes. Cut and paste the positioning map into the submission document. Which brand is Kirin's closest competitor? Why? According to the map, which brand is the best to drink with friends? Why? According to the map, which brand is the best to drink at picnics and outings? Why? Label the two dimensions on the map.

Light No aftertaste 1.0- Drink at picnics and outings For young people Refreshing Prestigious-popular Amstellight 0.5- Lower price To serve guests at home Corona Modend Good value for money Dimension II (30%) Molson 0.0 - St. Pauli Dos Equis Drink with friends Sap pro Kirin Heineken Becks Drink at bar Country with brewing tradition Good taste -0.5 - For home after work Rich full-bodied taste Gives buzz Bass Masculine -1.0 - -1.0 -0.5 0.0 0.5 1.0 Dimension I (40%)