Question: based on this case Mini - Case Wild Foods A huge, highly regarded consumer packaged goods firm wishes to branch into pet food. The company
based on this case MiniCase Wild Foods
A huge, highly regarded consumer packaged goods firm wishes to branch into pet food. The company knows a lot about packaging, communications, and pricing. It has a great reputation in trade so the channel partners should be supportive. It figures that selling pet food can't be all that different from their current strengths.
The company is beginning with cat food. It is developing product lines currently, and plans to launch within months. About a year after that, they'll follow with their dog line. The company has talked about developing foods for other pets ferrets snakes, and hamsters but to date, no firmer plans have been made.
The brand is going to be called Wild Foods and the newtotheworld feature that the brand will offer is that these canned goods will comprise wild animals. Instead of cat food being the same meats eaten by their owners eg beef, turkey, chicken, tuna the foodstuffs will be mice, rats, crows, and pigeons the company's first recipes
The company expects their new pet food line to be wildly received by pet ownersthey expect that pet owners will say, Finally A company that knows what my cat wants to eat! The company also thinks it will earn huge points from people concerned with the environment, given that they're creating a useful byproduct of large populations of some unpopular animals usually regarding as vermin or pests. predict one possible ethical concern that could arise based upon the information in the case study. summarize how you would handle the potential ethical concern from a Christian perspective. formulate an overall recommendation to the company.
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