Based on this case study Famous Brands warns restaurants will be under pressure for rest of year https://www.iol.co.za/business-report/companies/famous-brands-warns-restaurants-will-be-under-pressure-for-restof-year-e09e5dd4-b0d8-4fa7-85bb-f9ef5117a541

Question 1.2

Having been appointed as Marketing Manager of the Signature Brands, a portfolio "experiencing acute stress", the Managing Director has set you an objective of growing the market share by 10%, and to maintain it for the next five years. Your Managing Director has requested for a strategic report incorporating influences of current environments in South Africa (further research of South African restaurant industry is encouraged). Your strategic marketing report should focus on the following: An assessment of the Signature Brands' current marketing situation. The market situation must include market demographics, behaviour factors, market needs and market growth.

Question 1.2 (20 Marks) The impact Covid-19 had on the brand.

Question 1.3 (25 Marks) Positioning strategy that will be adopted.

Question 1.4 (25 Marks) The resulting marketing strategy going forward.

Question 1.5 (5 Marks) Presentation

Please answer in more detail as there is lot of marks per question. Answers must be in detail