1. Based on this passage what would the research question be?
2. Apply each stage of the research process

The stages are:

Define the problem, develop a plan, collect data, and evaluation

The Case: Airways Luggage is a producer of cloth-covered luggage, one of the primary

advantages of which is its light weight. The company distributes its luggage through major department stores, mail order houses, clothing retailers, and other retail outlets such as stationary stores, leather goods stores, and so on. The company advertises rather heavily, but it also supplements this promotional effort with a large staff of sales representatives, numbering around 400. The numbers vary because one of the historical problems confronting Airways Luggage has been the large number of sales representatives' resignations. It is not unusual for 10 to 20 percent of the sales force to turn over every year. Since the cost of training a new person is estimated at $5,000 to $10,000, not including the lost sales that might result because of a personnel switch, Mrs. Brooks, the sales manager, is rightly concerned. She has been concerned for some time and, therefore, has been conducting exit interviews with each departing sales representative. On the basis of these interviews, she has formulated the opinion that the major reason for this high turnover is general sales representatives' dissatisfaction with company policies, promotional opportunities, and pay. Top management, however, has not been sympathetic to Mrs. Brooks' pleas regarding the changes needed in these areas of corporate policy. Rather, it was tended to counter Mrs. Brooks' pleas with arguments that to much of what she is suggesting is based on her gut reactions and little hard data. Top management desires more systematic evidence that job satisfaction, in general, and these dimensions of job satisfaction, in particular, are the real reasons for the high turnover before they would be willing to change things. Mrs. Brooks has called on the Marketing Research Department in Airways Luggage to assist her in solving this problem.