Based on this Post on LINKEDIN made by Justin Welsh - Building a portfolio of one-person businesses to $5M in revenue.

" 2020, I started my first email "newsletter. I failed miserably & quit. Then 3 months ago, I tried again and it's grown to 24,357 subscribers. Here are 5 things I did differently: 1/ A focused audience I chose to focus on one specific avatar: solopreneurs Solopreneurs grow their businesses online via content marketing & social media. So, this makes it easy for me to deliver tactical lessons that I know will resonate. 2/ Kept it consistent I deliver the email every Saturday morning at 8a CST. I haven't missed in 12 weeks. People now tell me they look forward to receiving it. And open rates have stayed consistently between 64% and 67%. A captive Saturday morning audience. 3/ A clear outcome Everywhere I market my newsletter, I'm clear about what readers will get. One tip to grow your online audience and business each week. No fluff. No nebulous stuff. No theoretical future-predicting. Just tactical tips that have actually worked for the person writing it: me 4/ Made it consumable People are oversubscribed to newsletters. So many newsletters are too long. Very few are too short. Mine can always be read in less than 4 minutes and the lessons can be applied immediately. That's my promise. 5/ Marketed more effectively There are so many places to market a newsletter. But in my first go-round, I missed some pretty obvious ones. This time, I nailed the 5 places where my readers are already hanging out and consuming my content. That helped subscriber growth fly. 3 weeks ago, I broke down those 5 places in my newest issue. Nothing complicated. Zero "tricks". No "hacks". Just simple places that I overlooked, and see many others missing. If you have a newsletter (or want to start one), don't miss the issue. Grab it in the comments below. P.S. Don't forget to subscribe while you're there. "

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